How KWF uses Lotify to raise millions through a long-term digital lottery
From ticket to life-saving research: the KWF lottery
For the Dutch Cancer Society (KWF), structural fundraising is essential to enable life-saving research. A large-scale lottery is a powerful tool to support this — provided it is legally compliant, scalable, and easy to manage. To ensure a reliable and fully compliant operation, KWF chose the Lotify platform to run its multi-year lottery.
The setup of the KWF Lottery
4 lottery draws per year, backed by a multi-year license
€9 per ticket, with the option to subscribe and play automatically
Fully sponsored prize package, including a luxury overnight stay worth €1,500
An average of 130,000 participants per draw
Over €2.3 million raised per draw
A fully custom-built website tailored to KWF’s needs
Tailored platform & ongoing optimization
The technical infrastructure of the lottery is entirely customized. KWF’s dedicated lottery website is built according to their specific needs and branding. Our development team continuously optimizes the site, adding new features and providing strategic input on improving usability and conversion.
Fair draw & smart integration
Each draw takes place on the second Tuesday of January, April, July, and October, using Lotify’s GLI-certified drawing system. This ensures that every winner is selected fairly and transparently.
The lottery is seamlessly integrated into KWF’s CRM systems via Lotify’s APIs and webhooks. Participant data, draw results, and order information are synchronized automatically, in real time, and fully GDPR-compliant.
More than just fundraising
Beyond direct fundraising, the lottery also acts as a lead generator. Participants who opt in during a one-time lotteryticket purchase can be approached again for continued support or to become long-term donators. All data handling is automated, secure, and privacy-proof.
Together, we create social impact.
Interested in launching a secure, scalable, and effective lottery for your organization?
Book a free demo with one of our specialists and discover how Lotify can boost your fundraising efforts.
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