A heartwarming sweepstake by the Hartstichting
With over 10,000 participants, the Hartstichting sweepstake created connection as well as valuable data for future campaigns.
In the first year of the pandemic, Christmas was different for many people. Dining out was not an option, and only a limited number of guests could be received at home. To bring some cheer, the Hartstichting organized a sweepstake where two people could win a heartwarming Christmas dinner. This was their way of giving something small back to those who support the Hartstichting.
✔ Participants must be 18+
✔ Data protected
✔ In compliance with gambling regulations
Heartwarming Christmas Dinner
Through the website hartstichtingwinactie.lotify.com, people could participate in the sweepstake. The Hartstichting shared this through their newsletter to members and on their social media channels. Top chef Dennis Huwaë specially curated a luxury dinner box with 8 easy-to-prepare courses. Anyone looking for a relaxed Christmas or wanting to surprise someone during this tough time could join the sweepstake. During the drawing on December 15th, two winners were selected via the Lotify platform.
Results
An employee from the Hartstichting created the landing page and entry form using Lotify’s user-friendly editor. The terms and conditions, as well as emails to participants, were automatically generated. Through the sweepstake, the Hartstichting gathered valuable data from more than 10,000 participants. This data is being used to later convert these leads into lottery players or donors via email and telemarketing. In this way, the loyalty campaign also contributed to expanding the customer base.
