100% legally compliant and GDPR-proof
Real-time insight and control
Maximum returns with minimal time investment
250+ organizations use Lotify
The world of charities and associations is built on generosity. For decades, the ways to tap into that generosity were predictable: collection boxes, direct mail, and sponsored runs. In 2025, however, these traditional methods increasingly cause friction. Results are declining, while effort and costs continue to rise. These are the barriers modern organizations face today.
Decreasing alignment with donors
Traditional fundraising methods no longer align with what donors expect today. Letters, phone calls, and street fundraising demand a lot of time and attention, while donors increasingly value convenience, clarity, and control. When people feel overwhelmed or do not immediately understand the impact of their contribution, irritation arises and engagement drops.
Rising costs, declining ROI
Printing flyers, sending thousands of letters, and organizing physical events come with significant costs. Every euro spent on overhead is a euro that does not go directly to the mission. In a digital world, this inefficiency is becoming harder to justify.
The demand for transparency and convenience
Effective methods for online fundraising
The era of donation boxes and paper lottery booklets is over. Today’s donor is online, expects convenience, and wants to see immediate results from their contribution. Forecasts for 2025 show that over 60% of all donations will be made via digital channels. An effective online fundraising strategy is therefore no longer optional, but essential for any association, school, or charity aiming to grow.
Successful fundraising depends on choosing the right method for the right audience. The digital landscape offers a wide range of possibilities. Below, we explore the most effective methods and explain how they work.
Digital lotteries
The classic lottery—without the administrative hassle. Participants buy tickets online and have a chance to win prizes. This method is ideal for a quick capital boost and appeals to a broad audience that enjoys a game element. Lotify’s platform guarantees a fully compliant and automated process, from ticket sales to the draw, making it easy and transparent to run a lottery.
4342
75.3%
Phone
4533
78.6%
SMS
1228
21.3%
Digital donor acquisition
With digital sweepstakes, new donors can be reached in a low-threshold
way. By allowing people to participate freely in exchange for contact details,
a valuable lead base is built. These leads can later be engaged transparently
and appropriately in donation campaigns.
Philips 2300 coffeemachine
Worth €354.00
Weekend Center Parcs for four
Worth €500.00
Samsung vacuum
T.w.v €110,00
Hybride fundraising
Hybrid fundraising combines the reach and convenience of online fundraising with the visibility and experience of physical marketing. By linking an online lottery to events, posters, or QR codes, organizations benefit from both worlds: local engagement and digital scalability.
Collected
€5.767
Online donations
The most direct form of digital fundraising. Donation buttons or forms allow supporters to donate once or on a recurring basis (subscriptions). This method is ideal for creating a stable, predictable revenue stream, especially for charities with a clear, ongoing mission.
GDPR
compliance
The Lotify platform
Insights & reporting
Track revenue, participants, and progress in real time and communicate transparently about impact and results.
User-friendly and scalable
No technical knowledge required—suitable for both small initiatives and large-scale campaigns.
Custom solutions
No organization is the same. Lotify offers flexible, tailor-made solutions for online fundraising, aligned with objectives, audiences, and campaigns.
Fundraising social lotteries
Launch online lotteries to generate immediate revenue, with high engagement and transparent draws for maximum impact.
Donor acquisition sweepstakes
Use low-threshold sweepstakes to collect new leads and engage them later in donation campaigns.
Fundraising donation tools
Make it easy for supporters to donate once or periodically through a fast and user-friendly payment experience.
Full compliance & security
Lotify ensures legal compliance, fair draws, and data privacy, enabling safe and responsible fundraising.
Automated administration
From payments and ticket issuance to draws and reporting—Lotify takes the manual work off your hands.
Community & team activation
Activate members, volunteers, or clubs via personal links and expand reach with minimal effort.
Online fundraising enables organizations to raise funds more efficiently, at scale, and with greater transparency than traditional methods. By leveraging digital channels, reach increases and performance becomes measurable.
Traditional fundraising
Limited reach, dependent on physical presence
High costs for locations, materials, and manpower
Manual processes with higher error risk
Limited insights into performance and donor behavior
Strong dependency on timing, weather, and location
Online fundraising
Expanded reach across new donor groups, without geographic limits
Cost efficiency with lower overhead
Donor convenience through fast, online donations
Measurable results with clear conversion data
Opportunities for recurring donor relationships
Valuable leads & data (with consent)
Get a tailored revenue projection in a few minutes— quick, free, and without obligation.
Online fundraising only matters if it delivers results. These cases show how organizations use Lotify to digitize their fundraising, expand their reach, and achieve measurable growth.
For years, Roparun organised a traditional lottery to raise funds for improving the quality of life of people living with cancer. While effective, the paper-based setup required significant manual work, upfront payments, and logistical effort. Together with Lotify, Roparun fully digitised its lottery — unlocking scale, efficiency, and growth.
By moving sales online and introducing team-based sales links, Roparun dramatically increased reach and made it possible to expand the lottery with multiple draws. The result: record-breaking fundraising and a future-proof lottery model.
Roparun Lottery
Result
Revenue: €648,359
Multiple draws without additional operational complexity
Teams sold up to 7,500 tickets via their own networks
€
,000
Revenue
.78
Tickets per buyer
.500
Verkochte loten per team
SV Borger Lottery
SV Borger is an amateur football club from Drenthe with a bold ambition: the construction of a new, sustainable clubhouse. Traditional fundraising methods proved insufficiently scalable to raise the required amount. As a result, the club chose to launch a large-scale digital lottery through Lotify.
By combining an online lottery with a strong media strategy, interim draws, and active community engagement, SV Borger reached not only the local community but the entire country. The campaign demonstrated how a local club can achieve national impact with the right digital tools.
Result
Large-scale digital lottery with multiple draws
Strong combination of online and offline promotion
National media coverage
186% of the target amount for the clubhouse secured
€
,000
Profit
,600
Tickets sold
,600
Participants reached
+
Average tickets per buyer
250+ organizations use Lotify
