Goedhart Motoren sweepstake
Smart activation that delivered maximum impact and attracted thousands of participants during the Mega Motor Market 2025.
During the Mega Motor Market 2025, Goedhart Motoren showcased an impressive stand filled with motorcycles, accessories, and special offers. The event attracted more than 20,000 motorcycle enthusiasts from across the country. To engage visitors even more actively, Goedhart Motoren launched a sweepstake designed to deliver a truly immersive brand experience.
Smart sweepstake with vouchers and QR codes
Visitors who spent more than €10 during the event received a voucher with a unique code. By scanning the QR code, they were taken directly to the campaign page, where they could enter their personal details and unique code. Once they accepted the terms and conditions, their participation was confirmed, giving them a chance to win spectacular motorcycle prizes such as a Yamaha or Kawasaki.
The sweepstake generated excitement on the exhibition floor and created a strong connection between purchase, brand experience, and activation. The winners were announced on the final day of the Mega Motor Market through a live draw.
Lotify: Compliance, convenience, and results in one platform
Goedhart Motoren was looking for a partner for their sweepstake who could not only provide technical support but also ensure full compliance with the Dutch Gaming Authority’s regulations. That’s why they chose Lotify — the platform that combines sweepstakes with compliance, ease of use, and measurable impact. Through the digital sweepstake platform, they were able to personalize every step of the campaign: from the look and feel and tone of voice to the prizes themselves. The result was a sweepstake that perfectly matched Goedhart Motoren’s brand experience and was instantly recognizable to participants.
At the same time, Lotify managed all the technical and legal requirements:
Unique action codes and secure data processing
Clear terms and transparent participant flows
Automated draws and reports that meet all legal requirements
Personal dashboard with real-time insights into participation, results, and campaign performance
Results that matter
Goedhart Motoren’s sweepstake proved just how powerful a well-executed campaign can be.
✔️ More than 8,000 participants
✔️ Thousands of new leads for follow-up campaigns
✔️ Measurable impact on brand awareness and engagement
At the event, I bought some great jackets, gloves, and a few other items. I received a voucher and filled in all the details to join the sweepstake. On Sunday, I got a call saying I had won the grand prize — I could hardly believe it. What an amazing prize, thank you once again, Goedhart Motoren! – Ronald Huis
Why sweepstakes work
Sweepstakes are no longer simple promotions — they’re strategic activations that strengthen brand experience and drive data-driven marketing. A well-designed sweepstake doesn’t just encourage participation; it activates customers, builds loyalty, and delivers valuable insights.
With Lotify, brands gain the confidence of full compliance combined with the freedom to bring their creativity to life. Each sweepstake becomes not only an engaging experience for consumers but also a valuable marketing investment that delivers lasting results.
Want to launch a sweepstake that sparks excitement and delivers real impact? Book a demo with Lotify and discover what’s possible for your brand.
