The Spectacular SV Borger Lottery Raises €550,000 for a New Clubhouse
An amateur football club with just 450 members shows how Lotify makes it possible to run a spectacular lottery that performs far beyond expectations.
SV Borger, an ambitious football club from the Dutch village of Borger, faced a major financial challenge: to build a new, sustainable clubhouse, the club had to raise €300,000 on top of the municipality’s contribution. Without this investment, the project could not go ahead. The question was clear: how do you raise such a large sum in a responsible, accessible, and attractive way that engages both the local community and a wider audience?
Solution: a digital lottery powered by Lotify
SV Borger chose a bold, nationwide approach: a fully digital lottery with a Ferrari as the grand prize. Trust and compliance were top priorities, which is why the club organized the lottery with Lotify. This allowed SV Borger to fully focus on the campaign while Lotify provided all the technical and legal support. The lottery ran for six months, with tickets priced at just €10 each. In addition to the Ferrari, interim prize draws included an e-bike and cash prizes, keeping attention and engagement high throughout the campaign.
What the Lotify platform delivered for SV Borger
Full compliance: Lotify handled the license application and ensured everything followed Dutch Gambling Authority regulations.
Equal chances of winning through certified draws: the GLI-certified draw mechanism ensures the selection of winners is conducted in a way that has been officially reviewed and approved by an independent third party.
End-to-end support: from administration and participant management to communications and prize logistics, everything was streamlined in one central dashboard.
A large-scale media campaign
SV Borger’s media team launched an impressive campaign that combined online and offline activations to maximize reach and engagement:
Social media: organic posts and paid ads on Facebook and Instagram generated over one million impressions and drove traffic to the ticket sales page.
Offline visibility: the SV Borger team bus was fully wrapped in lottery branding and toured the country, complete with QR codes leading directly to the ticketing page.
Events: in a special match, SV Borger played against influencer team Creators FC, featuring YouTuber Enzo Knol. This stunt generated buzz and attracted a younger audience.
Ferrari on tour: the grand prize itself toured events and locations, drawing crowds wherever it went.
National media coverage: the Ferrari even made it to national outlets including Radio 538, NPO Radio 2, NOS Voetbal, Hart van Nederland, PowNed, and RTV Drenthe. Each mention triggered clear peaks in ticket sales.
Extra incentive: sweepstakes alongside the lottery
To further boost sales, SV Borger ran 19 additional sweepstakes through Lotify. Participants who bought tickets during specific periods could win bonus prizes such as a trip to Curaçao, a safari, and other unique experiences. All entries also counted towards the Ferrari grand prize.
With Lotify, these sweepstakes were easy to set up, manage, and integrate alongside the main lottery.
How SV Borger convinced people to participate
The campaign worked not just because of visibility, but because it smartly tapped into proven principles of influence:
Clear goal: the concrete need for a new clubhouse made the fundraising objective tangible and motivating.
Empathy & community: the message was simple: participants weren’t just entering to win prizes, they were directly supporting their local club.
Reciprocity & interim rewards: 19 sweepstakes and prize draws kept the campaign relevant over six months.
Social proof: national media exposure and the enthusiasm of thousands of participants showed that joining in was both popular and legitimate.
Scarcity & urgency: by showing how many tickets were left and setting deadlines, SV Borger triggered last-minute surges in sales.
Results
Thanks to a bold prize strategy, strong media presence, and effective use of behavioral psychology, SV Borger generated massive attention and outstanding results:
✔️ 108,600+ tickets sold
✔️ 51,600+ participants engaged
✔️ 186% of the required funds secured
An incredible achievement for a small village club of just 450 members. With a strong volunteer team, deep local involvement, and a creative media strategy, SV Borger achieved nationwide impact and results usually reserved for much larger organizations.
In just six months, the club not only guaranteed funding but also secured the future of its new clubhouse. A success story to be proud of.
Want to raise funds responsibly and successfully with a lottery? Book a demo and discover what Lotify can do for your organization.
