3 Tips for increasing donation revenue

Fundraising is becoming increasingly difficult. Charities raise less money each year through door-to-door collections, and cultural institutions often just manage to stay afloat due to insufficient subsidies. By making donations digitally accessible, it becomes easier for donors to contribute. This way, you can grow the number of donations back to the desired annual revenue. Are you considering collecting donations digitally but still have burning questions? We’re happy to help you get started.

Tip 1: Communication is Key

Ensure a Clear Message
A strong and convincing story is essential to secure donations. Clearly explain what your charity is about and why it's important. Additionally, the message should clearly outline the mission, goals, and the impact of the donations.

Appeal to Emotions
People often donate based on an emotional response. Ensure your communication touches on emotions, as this helps donors feel personally connected to the cause and motivates them to contribute. For example, you can showcase how previous donations have already made a difference or use storytelling techniques to paint a picture of the difference the donations will make.

Keep Donors Informed
Stay in touch with donors by keeping them updated on the progress and impact of their donations. Regular updates via email or social media strengthen the relationship with donors and can encourage them to donate again or promote your cause to others. Of course, the donor must opt-in to give permission for contact via the provided email address.

Transparent Communication
Transparency is crucial in fundraising. Be clear about how donations are used and the results that have been achieved. This strengthens trust and credibility, encouraging people to donate.

Tip 2: Promotion

Promotion via Social Media and Online Marketing
Use social media and online marketing strategies to spread the message and reach a larger audience. Platforms like Facebook, Instagram, TikTok, and LinkedIn are excellent tools to promote your campaign and communicate directly with your target audience. Ensure that your online campaign message is clear, and that sharing or donating is simple. Lotify makes sharing the donation form for one-time donations easy.

Utilize Local Resources
Local communities can be powerful allies in finding donors for your cause. Involve local businesses, news media, or sports clubs in your campaign. This can strengthen engagement and increase your local reach. Use flyers, newsletters, or presence at local events. This personal, local contact can have a significant impact.

Organize an Event
Events are a great way to attract attention and engage people directly with your cause. Whether it's a benefit concert, a sporting event, or an online webinar, events can persuade potential donors to contribute. Especially when making donations super easy. Lotify provides a QR code linking to the digital donation form on the website. Place the codes on tables, posters at the venue, and roll-ups at the entrance to collect donations from attendees.

Tip 3: User-Friendly

Use a Digital Donation Form
A user-friendly donation form is essential. Ensure that the donation process is simple and fast, with clear instructions and multiple payment options, making donating quick and easy. A smooth user experience lowers the threshold for potential donors to contribute.

Transparent Mobile Payments
By allowing donors to pay via online banking, transactions can happen quickly and conveniently on mobile. This makes donations at events (such as in a theater or at an event) accessible. You can do this via your own payment service provider (PSP) or through Lotify’s preferred partner, Buckaroo. This ensures a secure and reliable iDeal payment, with the organizer benefiting from low transaction fees per donation.

Collect Email Addresses
When making a one-time donation via the Lotify donation form on your website, donors must provide an email address to receive payment confirmation. By adding an opt-in, the donor can give permission to be contacted for promotional purposes (such as a newsletter or an offer to donate monthly). This allows you to convert a one-time donor into a regular supporter!

Ready to Start Collecting Donations? With these tips, fundraising becomes even easier. Lotify quickly sets up digital donations for you, ensuring privacy policies are in place and payments are secure and simple. Want to learn more? We have extensive experience and are happy to help you get started. Feel free to contact us if you have any questions!