8 Reasons to organize a sweepstake

Sweepstakes are a great way to contribute to your marketing goals. Whether you want to attract a specific audience, launch a new product, or simply give your brand some extra exposure, a promotional game of chance is an effective way to grab attention. Still not convinced? In this blog, we give you 8 reasons why a sweepstake is not only fun but also a smart strategic choice when done on a regular basis.

Reasons to Set Up a Reliable Sweepstakes:

• Product Promotion

• New Customers

• Loyalty

• Social Media

• Market Research

• Visibility

• Increasing Order Value

• Giving Partners a Platform

Are you considering organizing a sweepstake but still have pressing questions? Feel free to contact us—we’d be happy to help you get started.

1. Promoting Products or Services

Sweepstakes can help promote specific products or services, whether they are existing ones or new launches. A sweepstake ensures extra attention for your offering.

For example, seasonal products benefit from timely promotions. A beach chair is best promoted when the sun starts shining, while a Christmas tree supplier would want to run a sweepstake later in the year.

A sweepstake can also be a great way to generate buzz around a new product or service. Planning a product launch? Consider organizing a sweepstake! Want to learn more? We have extensive experience and are happy to guide you. Feel free to reach out if you have any questions.

2. Attracting New Customers by Growing Your Database

Looking to expand your customer base? Or searching for donors, new members for an association, etc.? A sweepstake helps you reach a broader audience.

Although participants may not immediately become customers, members, or donors, a sweepstake is a great way to collect contact information. The key is to follow up by including them in email campaigns or other marketing efforts, helping you ultimately expand your customer base.

Make sure that personal data collection complies with GDPR regulations. Read more about this in our blog with 8 tips for organizing a reliable sweepstake.

3. Increasing Loyalty with a Sweepstakes

Running a sweepstake among existing customers can strengthen brand loyalty by giving them a chance to win great prizes. This applies to all types of businesses—whether you work with commercial clients, donors, or association members. A sweepstake is enjoyable for everyone, and the interaction creates valuable engagement moments, fostering stronger customer relationships.

Using Lotify’s platform to set up your sweepstake ensures compliance with these best practices.

4. Expanding Social Media Reach with a Sweepstakes

A social media sweepstake can help you grow your following. However, keep in mind that asking participants to like, share, or tag others is not allowed. Instead, make your sweepstake so appealing that people naturally want to follow and share it.

A successful sweepstake generates high engagement, which social media algorithms favor. This means your post will be shown more frequently, creating a positive cycle that ultimately increases your social media reach.

Sweepstakes can also encourage user-generated content, such as reviews, unboxing videos, and product photos. Since this content is created by your audience, it is often perceived as highly trustworthy.

5. Conducting Market Research

Sweepstakes can be a low-barrier way to conduct market research. You can use them to explore customer preferences or gather demographic data by incorporating a poll or survey into the sweepstake entry process. Attaching a sweepstake to the research increases participation rates significantly.

6. Increasing Brand Visibility with a Sweepstakes

Every sweepstake contributes to brand visibility. In addition to reaching your target audience, it can also generate positive media attention. Ensure that your sweepstake is branded with your company’s logo and visual identity. Announcing the winner is another opportunity to gain media coverage.

With Lotify’s tool, you can fully customize and style your sweepstake in the editor. Need assistance? Let us know—we're happy to help.

7. Increasing Order Value with a Sweepstakes

Have you ever considered that a sweepstake can lead to a higher average order value? By offering customers a free entry ticket for meeting a minimum purchase amount, they may be inclined to spend a little extra. Give it a try and see the results for yourself! Read more about this in the IKEA case study.

8. Giving Sponsors a Platform

A sweepstake is also a great opportunity to showcase your partners or sponsors. Ask local businesses or regular partners to contribute prizes in exchange for brand mentions and logo placements in your sweepstake communication. This creates a win-win situation: you, as the organizer, benefit from valuable prizes, your partners gain visibility, and participants get the chance to win great rewards.

What’s Your Reason for Organizing a Sweepstakes?

Feeling inspired? Want to leverage a sweepstake to achieve your marketing goals? Explore what Lotify can do for you. Our platform makes it easy to set up sweepstakes quickly and effortlessly—all while ensuring full legal compliance. Create a free account and discover how simple it is.

Considering a sweepstake but still have questions? Feel free to contact us—we’re happy to help!