Online Fundraising: How a Digital Lottery Makes the Difference

Online fundraising is more popular than ever. More and more charities, associations, and foundations are looking for ways to reach and activate their supporters digitally. But how do you ensure that people not only see your campaign, but actually contribute? The answer: make supporting your cause more fun, accessible, and motivating with a digital lottery.

Why a digital lottery works

Unlike a standard online donation campaign, a digital lottery offers participants not only the chance to support a good cause, but also something in return: the opportunity to win a prize. This element of surprise taps into key psychological drivers. Research shows that people enjoy unexpected rewards, tend to overestimate their chances of winning, and participate to avoid the feeling of missing out. The brain responds with a dopamine boost, making participation enjoyable and increasing the likelihood of joining again. As a result, a digital lottery is one of the most effective forms of online fundraising.

The benefits of a digital lottery

A digital lottery appeals to multiple motivations. People want to support a good cause and they enjoy participating because they have a chance to win a prize. For organizers, it also offers concrete benefits:

• Accessible to participants: joining is simple — anytime, anywhere — via smartphone, tablet, or laptop.

• Expanded reach: the digital format makes it easy to reach your audience and people far beyond your existing supporters through social media and email campaigns.

• Cost-efficient: compared to traditional fundraising activities, administration, ticket sales, and the drawing process are largely automated. This means you need fewer resources, less time, and fewer people to run a smooth campaign.

Thanks to this combination of advantages, a digital lottery is not only fun and easy to join, but also delivers significantly better results for your organization.

Real results from digital lotteries

Organizations fundraising with Lotify often experience:

• Higher revenue: Our data shows that a digital lottery raises 3–5 times more than a traditional donation campaign.
  For example, Roparun digitized their lottery with Lotify, selling 259,359 tickets and raising over €648,000.

• A broader and new audience: You reach not only your existing supporters but also new groups — people who wouldn’t normally donate but are encouraged by the added motivation of a prize.

• More sponsorship opportunities: Companies are often willing to donate prizes in kind to have their brand associated with a good cause.

  
  

During the COVID-19 lockdown, Diergaarde Blijdorp raised nearly €600,000 through a digital lottery, with more than 40,000 participants and 250,000 tickets sold. — Read the full case here

How to launch your lottery in 5 steps

With Lotify, you can easily run a digital fundraising lottery fully compliant with Dutch gambling regulations (Kansspelautoriteit). You choose the prizes, ticket price, and campaign duration — Lotify handles the rest: from the campaign page to the drawing and reporting. Your fundraising lottery goes live in no time, without technical or legal hassle.

Fundraise safely with a lottery

With a digital lottery via Lotify, you can be sure everything is properly arranged — technically, legally, and organizationally. This strengthens trust among participants:

• Fully compliant with the rules of the Dutch Gambling Authority (Kansspelautoriteit — Ksa).

• GDPR-proof & secure: Lotify complies with privacy regulations. Participant data is processed safely and never shared with third parties.

• Secure payments with iDEAL: participants purchase tickets via trusted payment methods, without separate links or manual transfers.

• Proven results: more than 250 organizations have already run a successful digital lottery with Lotify, from local sports clubs to well-known charities.

• Guaranteed transparent drawing: Lotify is the only provider in the Netherlands using a GLI-certified drawing mechanism.

Ready to boost your online fundraising?

A digital lottery is the perfect addition to your existing online fundraising activities. It makes fundraising more fun, more accessible, and more effective. Whether you're raising money for a foundation, association, or charitable cause, Lotify helps you increase your impact.

✅ Fully guided setup
✅ No technical knowledge required
✅ 100% legally compliant

Schedule a free consultation and discover the possibilities. Give your online fundraising real impact.