Online fundraising: how a digital lottery makes the difference

Online fundraising is more popular than ever. More and more charities, associations, and foundations are looking for ways to digitally reach and activate their supporters. But how do you turn passive interest into real contributions? The answer: make fundraising fun, accessible, and rewarding. And that’s exactly where a digital lottery makes all the difference.

What is online fundraising?

Online fundraising is the act of raising financial support for a social or charitable cause through digital channels. This includes:

• Websites and donation pages

• Email campaigns and newsletters

• Social media and payment platforms

• Interactive tools that actively engage people — such as digital lotteries

Examples of online fundraising

• Crowdfunding campaigns or platforms like GoFundMe or Geef.nl

• Donation buttons on your website or newsletters

• Online sponsorship campaigns of challenges

• Digital lotteries for charitable causes

How digital lotteries boost online fundraising results

A digital lottery is one of the most powerful forms of online fundraising. Unlike a standard donation campaign, you're not just asking for support — you're giving something back. And that's exactly what makes the difference.

Participants have a chance to win great prizes, feel rewarded for their contribution, and enjoy taking part. This leads to:

• Higher engagement

• More participants

• Increased funds

A digital lottery appeals to multiple motivations at once — from people who want to support a cause to those who love the thrill of winning. And because the entire process is online, it’s:

✅ Accessible: anyone can participate via smartphone, tablet, or laptop — anytime, anywhere
✅ Shareable: social media and email campaigns make it easy to reach a larger, new audience
✅ Efficient: no hassle with paper tickets, receipts, or manual drawings
✅ Reliable: Lotify is certified and fully compliant with Dutch gambling regulations.

This way, online fundraising becomes not only easier — but also more effective and enjoyable for everyone.

What are the rules for online fundraising through a lottery?

In the Netherlands, you’re allowed to organize a lottery for fundraising — as long as you follow the rules set by the Dutch Gambling Authority (Kansspelautoriteit, or Ksa). These include:

• A clearly defined social or charitable purpose

• Transparent communication

• A fair and verifiable draw

With Lotify, you don’t have to figure this out on your own. The digital lottery platform fully complies with all legal requirements and guides you every step of the way. That means your online fundraising is always safe, responsible, and by the book.

What organizations notice when they run a digital lottery

Organizations that fundraise through Lotify typically see:

• A revenue that is on average 3 to 5 times higher than a traditional donation campaign.

• A broader and new audience. You not only reach your regular supporters, but also people who normally wouldn’t donate easily, precisely because the lottery offers an extra incentive to participate.

• More sponsorship opportunities because companies are often willing to donate prizes in kind to associate their brand with a good cause.

"During the lockdown, Diergaarde Blijdorp raised nearly €600.000 through a digital lottery - with over 40.000 participants and 250.000 tickets sold — Read the full case here

5 steps to launch your digital lottery with Lotify
With Lotify, you can easily organize a digital lottery for fundraising, fully compliant with the Dutch Gambling Authority (Kansspelautoriteit) regulations. You decide the prizes, ticket price, and duration — Lotify takes care of the rest: from the campaign page to the draw and reporting. This way, your fundraising lottery goes live in no time, without any technical or legal hassle.

Guaranteed safe fundraising

When you choose a digital lottery via Lotify, you can be sure everything is properly arranged — technically, legally, and organizationally. This way, you not only build your funds but also trust with your participants:

• GDPR-compliant & secure: Lotify meets privacy regulations. Participant data is securely processed and never shared with third parties.

• Safe payments with iDEAL: Participants buy their tickets through reliable payment methods, without the need for separate payment links or manual transfers.

• Fair draw, guaranteed: Lotify uses a GLI-certified drawing mechanism — unique in the Netherlands and independently verified.

• Proven results: More than 250 organizations have already run a successful digital lottery via Lotify — from local sports clubs to well-known charities.

Ready to take your online fundraising to the next level?

Online fundraising doesn’t have to be complicated. With Lotify, you can set up a professional, secure, and effective digital lottery in just a few steps. Whether you’re raising money for a foundation, charity, or sports club — we make sure your lottery is ready to deliver results.

✅ Fully guided process
✅ No technical knowledge required
✅ 100% compliant with regulations

Schedule a free consultation or explore the possibilities now — and give your online fundraising the impact it deserves.