Sweepstakes: from participants to loyal followers!

Sweepstakes, who doesn't know them? On social media and websites, we encounter them daily. But does sweepstakes marketing really work in the long run? The answer is yes, but only if you can turn sweepstakes participants into loyal followers. In this blog post, we'll show you how to do just that and provide tips for effectively using sweepstakes as a marketing strategy. Read on!

To help you set up a trustworthy sweepstakes, here are our top 8 tips. And at the end, you'll find a list of things you should not do. Considering setting up a sweepstake? Learn more about how to quickly and easily set one up on our page at Lotify. Do you have any questions? Feel free to contact us, we're happy to assist!

Offer Valuable Content

Participants are interested in the prize, but it’s important to keep them engaged with your business and what you offer. Provide valuable content that is relevant to your target audience, such as tips and tricks, industry blogs, or interesting articles. This way, you ensure that participants are not only interested in the prize but also form a connection with your business and become genuinely interested in what you have to offer.

Partner with Influencers or Other Businesses

A smart collaboration with influencers or other businesses around a sweepstake can be a win-win situation for both parties. By working together, you can reach new audiences and show participants what your business offers. This not only boosts brand awareness but also increases interest in your company and the number of participants in your sweepstakes. For this to work, ensure that the influencer aligns with your target audience and your brand values.

Keep Communicating with Participants

It’s important to continue engaging with participants after the sweepstake campaign ends. Share regular updates about new developments or products, and involve participants in your business. This keeps participants interested and makes them more likely to become customers.

In conclusion, sweepstakes marketing can be an effective strategy to attract new followers and generate more brand awareness. However, turning participants into loyal followers takes effort. Offer valuable content, actively involve participants with your business, partner with influencers or other companies, and keep the communication going. This way, you'll not only increase brand awareness but also build a group of loyal followers who are genuinely interested in your business and products.