De Liever in leiden Prijzenparade
Liever in Leiden Prijzenparade: how a sweepstake boosts local shopping
In December 2024, Centrummanagement Leiden organized the "Liever in Leiden Prize Parade" for the second year in a row. The digital sweepstake was created to encourage local shopping in Leiden. Customers were rewarded with a chance to win beautiful local prizes with purchases made in various stores. Thanks to the use of the Lotify platform, organizing this giveaway was easy and efficient, and it exceeded the results of the first edition.
"Over 2,300 participants in just two weeks"
Unique Promo Codes with a €15 Purchase
Centrummanagement Leiden had a clear goal: to promote local shopping during the busy December period. At the same time, they wanted to engage both entrepreneurs and consumers more actively in this campaign.
In 2023, the first edition of the giveaway took place. Customers received a card with a unique promo code for every purchase of €15 or more. This code gave them the chance to win attractive local prizes. Due to the high level of interest this year and more participating stores, an additional 5,000 vouchers were printed on top of the initial 20,000, reflecting a significant increase compared to the previous year.
A digital sweepstake Is the solution
The "Liever in Leiden Prize Parade" motivated consumers to shop locally, resulting in higher sales for participating stores and restaurants. With the help of a real-time dashboard, Centrummanagement Leiden gained insights into the progress of the campaign and valuable data about participants.
Additionally, 25% of participants opted in for commercial outreach. This offers the opportunity to reach them in the future with targeted promotions, event updates, or new campaigns. Thus, the sweeptake not only resulted in an immediate increase in sales but also served as a strategic tool to strengthen customer relationships.
