Celebrating 30 years of Flevosap with a successful jubileum sweepstake
The Flevosap jubileum attracted over 20,000 participants, boosting brand loyalty and gathering valuable customer insights using Lotify.
Flevosap, a brand known for its juices, celebrated its 30th anniversary. To mark this special occasion and strengthen brand loyalty, Flevosap decided to launch a large-scale sweepstake. Throughout the year, participants had the chance to win Flevoland-themed prizes each month, such as a year's supply of Flevosap and tickets to Walibi Holland.
A unique promo code on every bottle
The anniversary bottle featured a unique promo code, which could be scanned via a QR code and entered on the giveaway page. The campaign was widely promoted in supermarkets and on social media, resulting in an impressive 20,145 participants. In addition to the high participation, the giveaway provided valuable insights into purchasing intent and commercial opt-ins, crucial data for future marketing campaigns.
"Lotify not only provided us with a secure and user-friendly platform but also took care of everything, helping us enhance customer loyalty and gain valuable audience insights. A collaboration we will undoubtedly repeat!" - Jorn de Beer
A full year of prize opportunities
The the intuitive Lotify platform, Flevosap could easily set up multiple game rounds and add different prizes. Thanks to the real-time dashboard, the Flevosap team had continuous insight into the giveaway's progress, including the number of participants per day, week, or month. Draws were conducted with the press of a button and were guaranteed to be 100% fair, thanks to Lotify’s GLI-certified drawing mechanism.
