How KNHS raised €94,000 through a digital lottery
KNHS lottery: Nearly €100K for Dutch equestrian sports with digital lottery
After a difficult pandemic period, the KNHS wanted to support its affiliated clubs and equestrian centers in a meaningful way. Together with Lotify, they launched the KNHS Lottery — a digital fundraising initiative that exceeded all expectations. Clubs took charge of promotion within their own communities, with the top-performing club selling over 1,900 tickets!
"We raised nearly €100.000 for Dutch equestrian sports, and we are incredibly proud of that."
How the lottery worked
Ticket buyers could choose which club or equestrian center to support. Of every €2 ticket sold, €1.60 went directly to the chosen organization. The entire setup — action page, secure payments, and a certified drawing — was handled by Lotify. Clubs focused solely on engaging their supporters.
Results
€94,000 raised
47,000 tickets sold
Nearly 7,000 participants
An average of 6.7 tickets per participant
