After a tough pandemic period, the KNHS wanted to do something for all its affiliated clubs and equestrian centers. Through Lotify's online platform, they organized the KNHS Lottery, which turned out to be a great success! Clubs actively participated in promoting the lottery to their own supporters. The best-selling club even sold more than 1,900 tickets!

"We raised nearly a hundred thousand euros for Dutch equestrian sports, and we are incredibly proud of that."

About the Lottery

When purchasing tickets, buyers could choose a club or equestrian center to support. 80% of the proceeds from each ticket went directly to the selected club, which meant €1.60 per €2 ticket. The action page, the fair drawing, and secure payment processing were all managed through the Lotify platform.

Results

• €94,000 raised

• 47,000 tickets sold

• Nearly 7,000 participants

• An average of 6.7 tickets per participant