KWF lottery

KWF annually requires significant funding for cancer treatment research. To ensure compliance with all legal and regulatory requirements for a lottery, KWF runs a multi-year lottery through the Lotify platform.

What is the KWF lottery?

• Every ticket sold contributes to providing quality care and life-changing research for cancer patients.

• Multi-year license with 4 draws per year.

• The prize package is fully sponsored. Each draw gives participants a chance to win fantastic prizes, such as an exclusive overnight stay valued at €1,500.

• Participants can automatically join by subscribing or purchase one or more tickets for €9 per ticket.

• On average, there are 130,000 participants who raise over €2.3 million per draw! All transactions are processed via the Lotify platform.

The website

The website kwfloterij.nl is custom-built based on KWF's specific needs and requirements. Our development team continuously optimizes the lottery. We maintain close communication so we can keep adding new features and increasing conversion rates.

The draw

Every second Tuesday in January, April, July, and October, we carry out the draw via our certified platform, ensuring that each winner is fairly determined. Through our APIs, KWF easily integrates with its CRM systems. Our webhooks keep the systems updated with participant, draw, and order data.

This ensures that the data exchange is fully GDPR-compliant and automated. KWF can then notify winners of their prizes. Participants who provided an opt-in with a one-time purchase can also be contacted to become subscribers or donors. This way, the lottery also serves as a lead generator.

Together, we make a social impact!