Telstar Lottery: Louis van Gaal as the Main Prize

For the renovation of the supporters' home in the BUKO Stadium, Telstar organized a digital lottery with a prize package to make your mouth water. The absolute crowd-puller? None other than Louis van Gaal.

Priceless prizes

A successful lottery starts with an irresistible main prize. Telstar knew exactly how to excite participants: by offering an experience with huge emotional value. The club arranged for Louis van Gaal to return as Telstar’s coach for one match. The grand prize? One lucky winner got to assist him as co-coach — a truly once-in-a-lifetime experience that money can’t buy.

National attention

Prizes with a strong “money can’t buy” factor are also powerful PR generators. This lottery not only sold thousands of tickets but also gained national media coverage — the campaign was even featured on the Dutch TV show De Oranjezomer.

Impressive results

• Over 20,000 tickets sold

• Nearly €50,000 raised

• An average of 7 tickets per participant

• 163 prizes up for grabs

• Prizes donated by sponsors, in exchange for extra visibility

Impactful proceeds

The proceeds were distributed among three valuable initiatives:

• 86% funded the renovation of the supporters' home at the BUKO Stadium

• 7% went to Spieren voor Spieren, supporting children with muscular diseases

• 7% went to Durf te Dromen, helping young people develop their talents

Creating social impact together

Curious about organizing a lottery for your cause? Book appointment here.