Crack the Safe

Connect a target audience to your brand with the unique ‘Crack the Safe’ sweepstake. Place the safe at an event and collect leads while making an impact on visitors.

By offering an interactive and engaging experience, people are encouraged to leave their data. A win-win situation, of course, as each entry brings you closer to your lead generation goals while giving your customers a chance to win great prizes!

GDPR-compliant lead generation

Boost brand loyalty

Give your target audience a chance to win great prizes

Start a sweepstake

How does Crack the Safe work?

Why run a sweepstake with Lotify?

Certified drawing

Our draw system is GLI-certified and meets the strictest (inter)national standards.

Organize responsibly

Protect your brand and participants, organize responsibly.

User-friendly tool

Users of the Lotify platform describe Lotify as simple and effective.

Custom solutions

We provide a tailored solution for every goal.

“The 3% revenue increase on amounts of €75 or more was a nice bonus!”

Staatsloterij Crack the Safe

At the Huishoudbeurs, the Dutch State Lottery faced the challenge of generating high-quality leads that could be converted into potential subscription-based players. But how do you grab attention at such a busy event?

Solution

A custom safe was developed and produced, powered by Lotify’s software. The concept was simple: visitors had the chance to crack the safe after signing up, and by leaving their contact details, they entered to win attractive prizes.

Results

The ‘Crack the Safe’ campaign met its objectives. Notably, it achieved an impressive 50% opt-in rate — a clear sign of the audience’s engagement and interest at the Huishoudbeurs.

Organise a sweepstake