Make the Lottery for Your Football Club Successful With Exclusive Prizes

A meet & greet with a club legend. A spot on the team bus. Or even a game of FIFA against a first-team player. Not for sale, but definitely up for grabs. That’s what makes a football club lottery irresistible to fans. In this article, you’ll discover how unique prizes help you sell more tickets and strengthen the bond with your supporters.

What makes a prize truly unique for supporters?

A prize is truly unique when it carries strong emotional value and cannot simply be purchased through regular channels. It’s about experiences or items that fans can’t get anywhere else. Think, for example, of exclusive access to players or club icons, a personal experience that creates unforgettable memories, or limited edition club items that aren’t available in the fanshop. It’s exactly this combination of exclusivity and emotional value that makes a prize especially appealing to supporters.

Examples of unique prizes that always score:

Why unique prizes are key to a successful lottery

Unique prizes strengthen the bond with supporters, as fans feel even more connected to the club when they have the chance to win something truly special. This often leads to higher ticket sales: people are more inclined to participate when the prize can’t simply be expressed in money. Moreover, you stand out from standard lotteries—where, for example, an iPad or gift card might be offered—by providing something fans really want. Original prizes also generate positive media attention and content value, as they create newsworthy and highly shareable moments.

Real-life example: FC Utrecht proved that unique prizes really work. The club raffled a spot on the team photo, activating hundreds of supporters. Read the full article on UtrechtFans.nl.

How to organize a lottery with unique club prizes

1. Define your goal: Are you raising funds for your foundation, a neighborhood initiative, or a social cause?

2. Choose prizes that reflect your club culture: What makes your club, players, or history unique?

3. Get input from fans: Use social media or your supporters’ association to gather ideas.

4. Set up your lottery on an efficient platform: Use an online lottery platform like Lotify that meets the regulatory requirements of the Dutch Gambling Authority (Kansspelautoriteit).

5. Promote creatively: Emphasize the emotion and exclusivity of the prizes, not just the cash value.

6. Ensure a fair draw: Lotify uses a GLI-certified drawing mechanism for 100% fairness.

   
   

Real-life example: Telstar
The Telstar lottery raised €50,000 with a once-in-a-lifetime prize: being assistant coach to Louis van Gaal for one day. Discover the success story here.

Involve sponsors and partners to your club lottery

A lottery organized by the football club offers opportunities not only for supporters and charities but also for sponsors and commercial partners. Every club has its own partners who can play a key role in the success of the campaign. By engaging them smartly and actively, you increase the reach, add extra value to your lottery, and create shared impact.

1. Invite sponsors to offer unique prizes:
   From a fully catered holiday to a backstage experience with a sponsor — companies can contribute valuable prizes that add extra appeal.

2. Link the lottery to social causes:
   Many professional football clubs’ partners have a social mission. Collaborating on a charity or foundation through the lottery strengthens your joint social impact.

3. Give sponsors visibility around the lottery:
   Feature partners in your communications — on the campaign page, in social media posts, or during home matches. This way, they gain exposure in an engaged and positive way.

4. Collaborate on promoting the lottery:
   Encourage sponsors to help promote the lottery via their own communication channels, such as newsletters, social media, or physical locations.

Quick guide: how a digital lottery works at your football club

With Lotify, you can easily organize a digital lottery in your club’s style, using your own colors, logo, and recognizable elements. Setting it up and running it is simple and works as follows:

✅ Define the goal of the campaign
✅ Build a custom campaign page in your club’s style
✅ Start promoting via the club’s channels
✅ Let Lotify handle the fair draw

💡 Lotify’s drawing system complies with the Dutch Gambling Authority’s (Kansspelautoriteit) guidelines thanks to our GLI certification.

Would you like to organize a lottery for your football club with unique prizes that truly resonate with your fans?
Schedule a demo today and discover how Lotify can help your club set up an online lottery that delivers real results!