Make the lottery for your football club successful with exclusive prizes
Technology
Wednesday, August 6, 2025
Puck Blommers
4
minutes reading
Make the lottery for your football club successful with exclusive prizes
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A meet & greet with a club legend. A spot on the team bus. Or even a game of FIFA against a first-team player. Not for sale, but definitely up for grabs. That’s what makes a football club lottery irresistible to fans. In this article, you’ll discover how unique prizes help you sell more tickets and strengthen the bond with your supporters.
What makes a prize truly unique for supporters?
A unique prize is an experience or item with high emotional value that cannot be bought through regular channels. Think of:
Not available for purchase in the fan shop or through ticketing
High emotional value through personal experience
Exclusive access or interaction with players or club legends
Limited edition club items
Examples of unique prizes that always score:
Prize | Why this is irresistible |
|---|---|
Meet & greet with players or club legends | Direct personal contact with players: a special experience that will stay with you for a long time. |
Training session with firs-team players | A glimpse into the life of a professional footballer. An exclusive and unforgettable experience. |
VIP package in a skybox | Luxury, exclusivity and a behind-the-scenes look into the world of sponsors and VIPs - including the best seats in de stadion. |
Taking a penalty at halftime during a home match | Your moment to shine in the spotlight and score in front of thousands of cheering fans. |
Signed player items | A tangible piece of club history. Unique recognizable, and full of emotional value. |
Why unique prizes are key to a successful lottery
Strengthening the bond with supporters: Fans feel even more connected to the club
Higher ticket sales: People are more motivated to participate when the prize can’t be measured in money alone.
Standing out from standard lotteries: Not just an iPad or gift card, but something fans truly desire.
Positive media attention and content value: Original prizes generate newsworthy stories and shareable moments.
Real-life example: FC Utrecht proved that unique prizes really work. The club raffled a spot on the team photo, activating hundreds of supporters. Read the full article on UtrechtFans.nl.
How to organize a lottery with unique club prizes
Define your goal: Are you raising funds for your foundation, a neighborhood initiative, or a social cause?
Choose prizes that reflect your club culture: What makes your club, players, or history unique?
Get input from fans: Use social media or your supporters’ association to gather ideas.
Set up your lottery on an efficient platform: Use an online lottery platform like Lotify that meets the regulatory requirements of the Dutch Gambling Authority (Kansspelautoriteit).
Promote creatively: Emphasize the emotion and exclusivity of the prizes, not just the cash value.
Ensure a fair draw: Lotify uses a GLI-certified drawing mechanism for 100% fairness.
Real-life example: Telstar
The Telstar lottery raised €50,000 with a once-in-a-lifetime prize: being assistant coach to Louis van Gaal for one day. Discover the success story here.
The Telstar lottery raised €50,000 with a once-in-a-lifetime prize: being assistant coach to Louis van Gaal for one day. Discover the success story here.
Involve sponsors and partners to your club lottery
A lottery organized by the football club offers opportunities not only for supporters and charities but also for sponsors and commercial partners. Every club has its own partners who can play a key role in the success of the campaign. By engaging them smartly and actively, you increase the reach, add extra value to your lottery, and create shared impact.
Invite sponsors to offer unique prizes:
From a fully catered holiday to a backstage experience with a sponsor — companies can contribute valuable prizes that add extra appeal.Link the lottery to social causes:
Many professional football clubs’ partners have a social mission. Collaborating on a charity or foundation through the lottery strengthens your joint social impact.Give sponsors visibility around the lottery:
Feature partners in your communications — on the campaign page, in social media posts, or during home matches. This way, they gain exposure in an engaged and positive way.Collaborate on promoting the lottery:
Encourage sponsors to help promote the lottery via their own communication channels, such as newsletters, social media, or physical locations.
Quick guide: how a digital lottery works at your football club
With Lotify, you can easily organize a digital lottery in your club’s style, using your own colors, logo, and recognizable elements. Setting it up and running it is simple and works as follows:
✅ Define the goal of the campaign
✅ Build a custom campaign page in your club’s style
✅ Start promoting via the club’s channels
✅ Let Lotify handle the fair draw
💡 Lotify’s drawing system complies with the Dutch Gambling Authority’s (Kansspelautoriteit) guidelines thanks to our GLI certification.
Would you like to organize a lottery for your football club with unique prizes that truly resonate with your fans?
Schedule a demo today and discover how Lotify can help your club set up an online lottery that delivers real results!
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